Tasmania’s pristine environment has contributed significantly to the distinctive characteristics of its wool making it — and the Tasmanian brand — much sought after by traditional and non-traditional markets.
Roberts Wool acknowledges this important attribute in all its marketing activities as buyers around the world place greater emphasis on sourcing clean, green, natural fibres.
Relevant industry participants are provided with the following documentation to verify the authenticity of the wool and its Tasmanian origin:
- Tasmanian Origin Certification
- Licenced use of trademarks
- Farm accreditation support